What Is Content Marketing?
Building Trust with Current and Future Customers
The “soft-sell” or back-door approach to sales has become increasingly more effective as the consumer is inundated with offers, promises and guarantees that it has become “white noise”. When you answer your users questions with an informative article that not only shows your knowledge and skill about your businesses services you also gain their trust. They trust that you know what you’re doing and are more likely to trust you with their business. At the very least they’ll trust that you can answer their questions about the information you provided and will call for more!