DIGITIAL MARKETING SERVICES
What is Digital Marketing?
Digital Marketing consists of a number of services that work together to put your business everywhere online so it will BE FOUND BY POTENTIAL CUSTOMERS when they do a google search. These services are essential to any successful business and include the following services:
Adding code to your website to make sure Google finds and indexes every page of your website on desktop and mobile.
Adding code to your website to make sure Google finds and indexes every page of your website on desktop and mobile.
Real Life
Example
Let’s say a dentist has a website designed and on that website it shows all his services. If each page is not optimized for each service he provides then his website will not show up in the search when someone is looking for a specific service. Sure I could search Dentist in Salt Lake City, UT and get the top ten results but… what if that dentist wants to show up for Laser Dentistry?
Real Life
Example
Let’s say a dentist has a website designed and on that website it shows all his services. If each page is not optimized for each service he provides then his website will not show up in the search when someone is looking for a specific service. Sure I could search Dentist in Salt Lake City, UT and get the top ten results but… what if that dentist wants to show up for Laser Dentistry?
Google
maintains over
90%
of Search Traffic
–this means that over 90% of users use google when they are searching for a local business or service–
DIRECTORY LISTINGS MANAGEMENT
Adding and maintaining directory listings such as KSL, CitySearch, Yelp, Manta and 25+ more top directories is an important part of growing your business online. The more you show up in authoritative directories the more people will trust your business is established and reputable.
Adding and maintaining directory listings such as KSL, CitySearch, Yelp, Manta and 25+ more top directories is an important part of growing your business online. The more you show up in authoritative directories the more people will trust your business is established and reputable.
Real Life
Example
Sally lives in Millcreek and needs her car brakes fixed. She does a search for “brake service in Millcreek” and on the Google search results page she sees a number of results including the top 3 in Google map pack. While looking over the 3 businesses that stand out she notices one with 67 good reviews. She continues to study some of the reviews noticing how the people were happy with their service. Then Sally notices on some of the reviews that the business owner responded. This is a big part of her decision as Sally wants to go to someone with not only a good reputation but also a business owner that cares about his customers. Groove marketers helps you achieve this with our online directory management on a monthly basis.
Real Life
Example
Sally lives in Millcreek and needs her car brakes fixed. She does a search for “brake service in Millcreek” and on the Google search results page she sees a number of results including the top 3 in Google map pack. While looking over the 3 businesses that stand out she notices one with 67 good reviews. She continues to study some of the reviews noticing how the people were happy with their service. Then Sally notices on some of the reviews that the business owner responded. This is a big part of her decision as Sally wants to go to someone with not only a good reputation but also a business owner that cares about his customers. Groove marketers helps you achieve this with our online directory management on a monthly basis.
SOCIAL MEDIA ADVERTISING
Also called “pay-per-click” advertising. We are experts at Google Adwords, Facebook and Instagram ads.
Also called “pay-per-click” advertising. We are experts at Google Adwords, Facebook and Instagram ads.
Real Life
Example
Julie needs a facial and does a search for “facials near me” and sees several local spas that do facials. She’s interrupted with her search and has to take her son to soccer practice. While watching her son practice she pulls out her phone and starts to scroll through Instagram. Because she just did a search for facials she sees an Instagram ad for facials at a med spa near her house, the ad is very compelling and is just what she was looking for. She clicks the ad and sets up an appointment. This is exactly what Groove does best. We market to the customers when their intent to buy is at its highest.
Real Life
Example
Julie needs a facial and does a search for “facials near me” and sees several local spas that do facials. She’s interrupted with her search and has to take her son to soccer practice. While watching her son practice she pulls out her phone and starts to scroll through Instagram. Because she just did a search for facials she sees an Instagram ad for facials at a med spa near her house, the ad is very compelling and is just what she was looking for. She clicks the ad and sets up an appointment. This is exactly what Groove does best. We market to the customers when their intent to buy is at its highest.
REPUTATION MANAGEMENT
It’s no secret, positive online reviews about your business are important and are an important part of an overall killer SEO strategy. Our team helps businesses track reviews and alerts them when a positive or negative review pops up so they can respond appropriately.
It’s no secret, positive online reviews about your business are important and are an important part of an overall killer SEO strategy. Our reviews management software not only helps businesses track and gain new reviews but alerts them when a negative review pops up so they can respond appropriately.
Real Life
Example
John needs new carpet in his office so he does a search on his phone for “office carpet near me.” When the search results show there are 3 businesses showing in a local map section. John sees that 2 of the carpet businesses have a 3.9 and 4.2 star review rating but one of them stands out with a 4.9 star review status. Because John trusts what others have to say about their experience, he goes with the business that has a higher review status. This is where Groove Marketers can help your business. Online presence at the right time with stellar reputation. Businesses should always respond to reviews positive or negative so knowing they exist is half the battle.
Real Life
Example
John needs new carpet in his office so he does a search on his phone for “office carpet near me.” When the search results show there are 3 businesses showing in a local map section. John sees that 2 of the carpet businesses have a 3.9 and 4.2 star review rating but one of them stands out with a 4.9 star review status. Because John trusts what others have to say about their experience, he goes with the business that has a higher review status. This is what Groove Marketers can help you gain. Online presence at the right time with stellar reputation.
GOOGLE MY BUSINESS MANAGEMENT
This powerful and relatively new set of Google tools has become an extremely powerful tool for local businesses to improve their prominence online. Google is constantly changing and upgrading these tools so it takes someone dedicated to staying on top of these services and utilizing their power. Groove Marketers works in GMB every single day so our knowledge of optimizing your GMB to its fullest is up to date and NOT AUTOMATED!
This powerful and relatively new set of Google tools has become an extremely powerful tool for local businesses to improve their prominence online. Google is constantly changing and upgrading these tools so it takes someone dedicated to staying on top of these services and utilizing their power. Groove Marketers works in GMB every single day so our knowledge of optimizing your GMB to its fullest is up to date and NOT AUTOMATED!
Real Life
Example
Thal is a local business owner who trusts Groove Marketers to manage his GMB account on a monthly basis. While he gets hundreds of phone calls into his business and a good amount of walk-in traffic he appreciates knowing how many of those originated with a Google search so he knows his SEO efforts are paying off. Google insights tells him how many customers called his office by clicking on his phone number from his GMB listing as well as how many people clicked for driving directions and website clicks. Knowing all of his business information and photos are up-to-date allows him peace of mind so he can focus on his customer’s needs.
Real Life
Example
Thal is a local business owner who trusts Groove Marketers to manage his GMB account on a monthly basis. While he gets hundreds of phone calls into his business and a good amount of walk-in traffic he appreciates knowing how many of those originated with a Google search so he knows his SEO efforts are paying off. Google insights tells him how many customers called his office by clicking on his phone number from his GMB listing as well as how many people clicked for driving directions and website clicks. Knowing all of his business information and photos are up-to-date allows him peace of mind so he can focus on his customer’s needs.
96%
25 times
–this means that if your business can’t be found when your customers search for you on Google your business isn’t growing like it could on GMB (Google My Business)–
GOOGLE MAPS PLACEMENT
Let’s face it, the Google maps 3-pack is where over 80% of the google search clicks come from. We’ve cracked the secret on how to get there. This has been a game-changer for our clients.
Let’s face it, the Google maps 3-pack is where over 80% of the google search clicks come from. We’ve cracked the secret on how to get there. This has been a game-changer for our clients.
Real Life
Example
Gina needs a place to board her dog so her and her husband can take a last-minute weekend trip. She’s at work and does a search on her phone for “dog boarding in Salt Lake City”. She sees on the map section of the results page that a dog boarding facility near her home has excellent reviews. The map section also has a convenient link that takes her to their website, another that gives her driving directions and another button that’s a one-click button to call. She clicks, calls and has a place to take her dog for the weekend.
Real Life
Example
Gina needs a place to board her dog so her and her husband can take a last-minute weekend trip. She’s at work and does a search on her phone for “dog boarding in Salt Lake City”. She sees on the map section of the results page that a dog boarding facility near her home has excellent reviews. The map section also has a convenient link that takes her to their website, another that gives her driving directions and another button that’s a one-click button to call. She clicks, calls and has a place to take her dog for the weekend.
CONTENT MARKETING
One of the easiest and best soft-sell approaches to attracting new customers is to provide the INFORMATION they are looking for. Adding the right content to your website on a regular basis is a great way to not only help you rank higher in Google for your services but show potential customers your expertise and build their trust.
One of the easiest and best soft-sell approaches to attracting new customers is to provide the INFORMATION they are looking for. Adding the right content to your website on a regular basis is a great way to not only help you rank higher in Google for your services but show potential customers your expertise and build their trust.
Real Life
Example
Tom’s wife just asked him to fix the leak under the sink. He checks it out and decides he can fix this himself. He gives it a go but seems to make the problem worse. He goes to Google and does a search on “Fixing a Leaky Sink”. The results page includes a blog article from a local plumber describing the tools needed and the steps to take. He realizes he doesn’t have the equipment and that it will probably take too long so he calls the local plumber instead. This is why it is important to educate your local audience of your services and convince them that you are the authority.
Real Life
Example
Tom’s wife just asked him to fix the leak under the sink. He checks it out and decides he can fix this himself. He gives it a go but seems to make the problem worse. He goes to Google and does a search on “Fixing a Leaky Sink”. The results page includes a blog article from a local plumber describing the tools needed and the steps to take. He realizes he doesn’t have the equipment and that it will probably take too long so he calls the local plumber instead. This is why it is important to educate your local audience of your services and convince them that you are the authority.