Google Maps Placement
Why Ranking on Google Maps is Important for Your Local Business
If you are a business looking for new customers in your local area you may have considered many options for advertising online. Google or Facebook ads are an effective method as are traditional SEO tactics. However, many businesses are finding that placement in the Google Maps 3-pack brings them the by far the biggest return on their investment. We’ll break down what the 3-pack is and why it’s so important to be there and a few things you can do to improve your chances of getting there.
The Google Maps 3-pack are the top three businesses that show in the maps section of a Google search result. For example, if I’m in Holladay, Utah and I do a search for “dentist” I see three dentists who are close to my location in Holladay in a map section toward the top of the page.This is the Google Maps 3 Pack. We work hard every month optimizing your GMB and building local relevant links to produce top maps placement for your business when someone is searching for your services or products.
Benefits of Ranking in the Google Maps 3-Pack
Customers in your area searching for your products or services will SEE YOU when they do a Google search. Statistics show that users trust and click on the maps section over paid ads and even organic listings 3 to 1. Consumers make decisions on who to call based on someone they can easily find, contact or visit.
Since listings in the 3-pack also include your average Google reviews rankings and link to your Google reviews, customers can immediately see that you are credible, trustworthy and well liked. (Assuming you have a several positive 5-star Google reviews. That’s something to work on if you don’t).
The 3-pack is easy to use and interactive. Users can see your location on the map and mobile users can click for driving directions and click your phone number to call. According to Google, over 70% of mobile searchers use this click-to-call feature. (And if you have your GMB set up correctly you can track how many calls you get with this feature).
of users who perform a local search purchase within 24 hours.
of mobile searchers use the click-to-call feature on the maps section.
Having your business rank in the 3 pack Maps goes beyond just visibility for your business. In fact, it directly ties into a purchase decision for a product or service. Research by Google shows that 76% of people who perform a local search contact a business within 24 hours, and 28% of those searches result in a purchase of a service. 70% of mobile searchers click-to-call a business from Google results. When your business ranks highly within the 3-Pack, you are on your way to more phone calls and increased sales of your products or services
of mobile searches found on the maps section result in a purchase.